Get In Touch
Ground Floor,Kitab Mahal 192,
D. N. Road, Azad Maidan,
Fort, Mumbai, Maharashtra India
Ph: +91.981.993.3339
Work Inquiries
info@catalystmi.com
+91.22.460.16261

Gen AI Development

Generative AI built into your product, not bolted on

How We Build AI

AI features proven before they ship, then watched in production

From a feasibility test through a paid proof of concept to live monitoring, we build generative AI the way we build software.

Most AI projects fail in the gap between a demo that impressed everyone and a feature that survives real users. We prove the use case before we build it, ship AI features with human validation, then watch quality and cost in production and tune from there. The model does the generating; our engineers own the logic, the guardrails, and the decision to ship.

Feasibility, use case  and  evals
Scope and  build
Observe and  optimise

Feasibility,
use case and evals

We run discovery across AI services and models, then a high-level feasibility test to decide whether the use case is worth building. If it does not qualify, we say so before anyone commits budget.

Scope and build

A paid proof of concept, usually two to four weeks, validates the functionality you expect and ends in a report on what is achievable and what is not. The aim is a close-to-production PoC you can take live, so the work carries into the build.

Observe and optimise

After launch we monitor output quality, tune parameters, and improve flows within scope. We watch for failures and recommend next steps to mitigate them, rather than leaving a model to drift in production.
Feasibility, use case  and  evals

Feasibility,
use case and evals

We run discovery across AI services and models, then a high-level feasibility test to decide whether the use case is worth building. If it does not qualify, we say so before anyone commits budget.

Scope and  build

Scope and build

A paid proof of concept, usually two to four weeks, validates the functionality you expect and ends in a report on what is achievable and what is not. The aim is a close-to-production PoC you can take live, so the work carries into the build.

Observe and  optimise

Observe and optimise

After launch we monitor output quality, tune parameters, and improve flows within scope. We watch for failures and recommend next steps to mitigate them, rather than leaving a model to drift in production.

The Paid PoC Comes First

We prove the use case before the full build

The proof of concept is paid because it is real engineering, not a sales demo. In two to four weeks we validate the functionality you expect against real conditions, then hand back a report on what is achievable and what is not. Because the aim is a close-to-production PoC you can take live, the work carries into the build rather than being thrown away. You find out early whether the idea holds, on a use case tested against your real data, not a staged one. As an AI development company in India working with startups and SMEs, we would rather tell you no in week two than bill you for a build that was never going to land.

On an AI build, the model does the generating while our engineers own the logic, the guardrails, and the decision to ship. Humans own the review layer, and nothing reaches your users unchecked. It runs under C.L.A.R.I.T.Y. with 80%+ test coverage on the code that touches the model, the same discipline we apply to any production software. AI is enabled, AI is augmented, every output is human validated.

What We Offer

We cover the full path, from feasibility test to a running, monitored AI feature.

Mobile app strategy and platform consulting session

LLM features

LLM features built into your product with human review

React Native and Expo mobile app development

AI chatbots and assistants

Conversational assistants wired into your systems

Mobile app QA and security testing

Document and content gen

Drafting and summarisation inside your workflows

Mobile app maintenance support and over-the-air updates

Multimodal AI workflows

Text, image, and voice combined in one flow

Mobile app maintenance support and over-the-air updates

Image and video gen

Generated images and video inside your product

Mobile app UI and UX design in Figma

RAG and retrieval

Answers grounded in your own documents and data

Scalable mobile app backend and API development

Custom model fine-tuning

Model evals and fine-tuning where the use case earns it

Mobile app maintenance support and over-the-air updates

PoC and AI feasibility

A paid PoC that proves the use case before you commit

Mobile app maintenance support and over-the-air updates

Voice AI

Speech in and out, wired into the product

What Makes Our AI Builds Different

We build AI features a team can trust in production, not prompt experiments shipped to users.

A paid PoC proves the use case before a full build

AI is enabled and augmented, humans own the core logic

Governed under C.L.A.R.I.T.Y. with 80%+ test coverage

Model-agnostic across Anthropic, OpenAI, Fireworks and more

You own the application code and the workflow logic

BFSI-grade operational discipline as standard

Statistics are a great icebreaker... here are a few opening numbers

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App of the Day wins
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App Downloads
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Technologies
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How we work

Some of the Recent Work crafted by our team

Jebel Ali Racecourse Website

CMI, Web & Mobile Application

Jebel Ali Racecourse Mobile App

CMI, Web & Mobile Application

Elevate Golf Mobile App

CMI, Web & Mobile Application

Kyoho.io Marketing Website

CMI, Web & Mobile Application

Kyoho.io Platform

CMI, Web & Mobile Application

JARC Web App

CMI, Web & Mobile Application

Our Engagement Models

How We Work Together

Choose the model that suits your project stage and how you want the work run.

Fixed bid engagement model for mobile app projects

Fixed Bid

Best when scope and timeline are defined upfront
Dedicated team engagement model for ongoing app development

Dedicated Teams (RaaS)

AI engineers embedded as part of your team
Annual maintenance contract for mobile app support

Annual Maintenance Contract

Ongoing support, monitoring, and improvement cover

Frequently Asked Questions

Questions buyers ask

Straight answers on how we scope, build, and run generative AI, who owns the output, and how a Gen AI build differs from AI automation.

What is generative AI development?
Generative AI development is building LLM and RAG features into a product people actually use, from chat and search to drafting and retrieval over your own data. At Catalyst Media it means production engineering discipline around the model, not a prompt experiment shipped to users. The model generates, our engineers own the logic and the guardrails, and every output is human validated before it ships.
Why is the proof of concept paid?

Because it is real engineering, not a sales demo. Over two to four weeks a paid PoC answers the only question that matters early, whether the idea actually works on your data, and does it with a build close enough to production to take live. You also get a clear report on where it holds and where it does not. Nothing is throwaway, since the same work becomes the foundation of the full build.

Which LLMs and models do you work with?

We are model-agnostic and choose per requirement. We work with Anthropic and OpenAI, and more recently Fireworks for open-weight models. We prefer a FastAPI interface layer and reach for tools like LangChain and pgvector where the build calls for them, but none of that is mandated, and the model choice is a cost and fit decision we make with you.

Who owns the IP in an AI build?

You own the application code and the workflow logic we build for you. The prompts and the underlying model layer are not client-ownable, since those belong to the model providers, but everything that makes the feature yours, the integration and the logic around it, is yours to keep.

How is this different from AI automation?

Gen AI development puts LLM and RAG features inside the product your users interact with. AI Automation and Agent Workflows is about agents taking actions across your systems. One builds intelligence into the product, the other automates the operations behind it, and many clients eventually want both.

Do you fine-tune your own models?

We run model evaluations to pick the right model for the job, and we fine-tune where the use case earns it. For most products, retrieval and strong workflow design beat fine-tuning on both cost and result, so we start there and tune only when it pays off.

LOREM IPSUM DOLOR

Ready to Build the Future of Your Product?